Canadian Online Advertising Grows Dramatically in 2004, 2005
Results just released from the Interactive Advertising Bureau of Canada (IAB) predict that online revenues for 2005 will exceed $500 million according to their annual survey.
Here are some highlights from their report. You can download the full report from the IAB website.
Revenue Trends
2005 (estimated) – $519 million – 43% growth over 2004
2004 (actual) – $364 million – 54% growth over 2003
2003 (actual) – $237 million – 37% growth over 2002
2002 (actual) – $176 million
2004 French actual online revenue is $65.5 million or 18% of 2004 actual.
Top advertising outlets for Canadians businesses.
Display Advertising – 45% of total revenues
Search Advertising – 30% share of all online advertising is 2004
Classified / Directories / Direct Reponse at 22% of total revenue
Email at 3%
Popularity: 2% [?]
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