Darby Sieben -

Coming soon to a Facebook profile near you – your favorite local business in Canada? YellowPages.ca – Canada’s largest online directory has launched their integration of Facebook for customers who want to save and share their favorite businesses by using their link function on Facebook.com. This is a good follow-up story to a blog posting from 2-weeks ago – Can Local Businesses Florish in Social Marketing.

So I did a test this evening and here is how the process works:

Step #1 – Visit YellowPages.ca and do a search query. I happen to look for a dentist in Calgary.

Step #2 – Locate the business of your choice that you want to add and select the “Save and Share”. In this case, I selected my dentist – Optimum Dentistry.

Step #3 – This launches a window where you select how you want to “Save and Share”. In this case, I selected Social Bookmarks and then Selected Facebook.

Step #4 – The listing is added to your facebook profile.

What I like about this service is that it is a simple way to share businesses in Canada with friends and family on facebook. For example, if you are planning a night out – you can add the link to facebook – share it with your friends to view the map and or driving directions for your business. A good example of a IYP leveraging social marketing to promote its customers.

This entry was posted on Thursday, July 19th, 2007 at 7:47 pm and is filed under Directory and Yellow Pages Advertising, Facebook, Social. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.