Posts Tagged ‘iphone’

New YellowPages.ca Mobile Application Available

Thursday, March 11th, 2010

Available as of this morning in the iTunes Store is the brand new YellowPages.ca mobile application for finding businesses and people with some cool new features, such as auto category selection, map based viewing of results, more added content and a completely brand new user interface.

Here are some screenshots of the application:

YellowPages.ca Mobile Application on itunes

Find a People Using YellowPages.ca Mobile Application

YellowPages.ca Application Map View

YellowPages.ca Detailed Merchant Page on Mobile

In November I posted on my blog and update on the fact that there were over 1/2 Million downloads and 3 reasons why Canadian love this application (click to read the original post). This release of the application stays consistent with those 3 reasons which include;

Simplicity – this version of the application remains true to its core of key functions that allow a user to get to the information they need.

Content – with a focus on videos, photos and more content coming soon, it displays the information that users want to see to help them make better decisions

Usability – with this upgrade comes a more user centric focus.

What do you think? Does this application hit the mark? Would be interested to hear your comments.

Popularity: 3% [?]

6 Travel Tips for the Frequent Flyer in Canada

Monday, December 21st, 2009

I travel a lot for my work as head of business development for Yellow Pages Group. In fact, I have spent so much of my time in airplanes and hotels that I have achieved Super Elite status with Air Canada and a Platinum member at Starwood Properties. I was telling some of my co-workers things that I do to help in speeding up travel and they suggested that I should write a blog post about some travel tips that anybody can use. .

So, here are some tips that I have put together that make my travelling life a little easier. Hopefully you find a couple of these useful in your travels.

Tip #1 – Purchase Some Space Saver Bags (the non-vacuum type)

I try not to check any luggage preferring instead to take carry-ons; I find it much faster when you don’t check luggage to get out of the airport. The issue with carry-ons is making sure you don’t exceed the size limit. What I find works out well to allow you to pack up to 7-days worth of clothing is the space saver bags. However, make sure you don’t buy the ones that require a vacuum cleaner (good for when you leave, not so good when at the hotel) – instead buy the ones that you simply use your body weight to push out the air.

Space Saver Bugs for Travelling

Personally, these have helped a great deal in not having to check luggage. They are great if you are using a airline size piece of luggage or simply looking to add your clothes to a backpack – it keeps them nice and tight. Downside; you may run into the issue where some clothes need to be ironed.

Tip #2 – Know Your Airplane and Which Bag to Bring

I mostly fly Air Canada and when you book with them they always tell you the airplane in which you are flying in. Notice the screenshot below but the numbers that are E90, 320, 321, tell you the aircraft. The one to be particularly aware of is the E90 or the CRJ because checked luggage can be an issue if you are sitting in executive class. For example on the “left side of the plane” if you are looking towards the cockpit in seats 1a, 2a and 3a the overhead bin is extremely small and will not fit any luggage. On the “right side of the plane” the bins are larger but you cannot exceed the recommended size of luggage. This overhead bin will fit jackets, backpacks or even a small duffle bag.

Air Canada Aircraft Types

When I am doing a short-haul, less than 3-nights (usually this means Calgary-Montreal), I will pack in a small backpack my clothes (using a space saver bag) and liquids. Specially here I will use the backpack because it allows me to use the small overhead bins. There is always lots of room, easy to grab stuff out when you deplane and you don’t have to worry about anybody squishing your stuff.

Tip #3 – Know your Airports for Mobile Checkin

This one is probably going to change, but here is my experience this year with mobile checkin. The Montreal airport has the proper scanners to get through the priority line as well as security. I find that Toronto, Calgary and Vancouver tend to take longer when using mobile check-in because they don’t have the proper mobile scanners. I even had one person tell me that this was not a boarding pass, thank goodness for other employees in the security line. For now, if I am leaving out of Montreal I will go mobile check-in all the time. For the other airports in Canada, I will use a paper boarding pass and flying out the US (at least the places I have been) I will continue to use a paper boarding pass.

Note: in Montreal you don’t have to be a frequent flyer to use mobile checkin. Anybody can and if you select that option, you can get through security much faster.

Tip #4 – Know Which Clothes Set Off the Security Alarm

Flying out the US it is a policy to remove your footwear. In Canada, it does seem to be a hard and fast policy (sometimes I have gone through with shoes, sometimes I am asked to remove them). I have one pair of shoes that always set-up off the alarm. When I wear these, whether asked or not, I will remove them – otherwise I will end up spending more time in the security line.

This is the same for belts. Some of my belts will not set-up the alarm, others will. I have a good inventory of knowing which ones will and will not. That said, this is a trial and error learning, so this tip is really meant for those frequent flyers.

Tip #5 – If you have a an iPhone, useful Mobile Applications I use when travelling

iPhone Applications

WeatherEye by The Wether Network – know the weather of where you are going and dress/pack accordingly. WeatherEye for iPhone (links to iTunes).

YellowPages.ca Business/People Finder – handy application, very clean and simple (read one of my previous blog post on this application) and a great tool for looking up businesses and/or people in your destination city. YellowPages.ca iPhone launches iTunes, YellowPages.ca Android and other devices. For Blackberry text – blackberry to 411411 for the application.

What’s On – A great application to know what is on in your hotel room and what channel. Works in Canada and the US. What’s On for iPhone launches iTunes.

ATM Hunter – this is issued by MasterCard and is a great location based application when you need to find an ATM. ATM Hunter for iPhone).

Skype – this is a killer application that can save you tons of money on roaming charges. Note: you need to be connected via WIFI to use, but most hotels offer WiFi. You can then make calls use this application and forgo any roaming charges (great when you are in the US) and pay Skype’s low per minute fees. The only issue – if you receive a text or you have your calendar set to notify you of a meeting, it will drop the call. Still not 100% but I have saved hundreds this year on long distance/roaming calls from my cell. Skype for the iPhone.

Here are a few other applications that I use when travelling:

- Restaurantica – good for looking at reviews of Canadian restaurants
- YellowPages.com Mobile – US based find a business search
- Globe and Mail – keeps me up to date on CDN news when I am away
- Shooger – mostly US, but a great application for coupons and deals
- Yelp – really good for restaurant reviews while in the US
- Facebook – you need to stay connected
- Tweetie 2 – a must have if you use Twitter

This are a few that I use regularly when travelling – if you have others that you recommend, please enter them in the comments section.

Tip #6 – Bring the Right Power Connections

If you plan to work on the airplane there are two power connections that you can leverage. The USB connection that is in the TV (great for charging your phone) and the regular power jack that is connected to your seat.

For MacBook Pro users, remember to bring your regular power cord attachment for the 3-prong, otherwise, your standard power cord won’t work on the airplane.

MacBook Pro Power Cord

Those are 6 of my most common travel tips that I would recommend. If you have other travel tips that you would like to share, please feel free to comment.

Popularity: 3% [?]

Canada’s Yellow Pages(TM) Mobile App, over 1/2 Million Downloads and 3 Reasons for its Success

Sunday, November 8th, 2009

If you did not have a chance to read the press release for Yellow Pages Group 3rd Quarter Results this past Wednesday, there is one paragraph that is interesting for local search enthusiasts:

The priority in Directories continues to be the introduction of new products. During the quarter, YPG launched a new version of its popular YellowPages.ca™ local search application for the Apple iPhone. The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users. The YellowPages.ca™ mobile application remains in the leading free downloaded apps since launching at the iTunes App Store. To date, the company reports over 500,000 downloads of the iPhone and Blackberry® apps.

I originally posted about Canada’s First Integrated Business and People Search App back in April 2009. At that time, the application was #7 most popular free application within the first week.

Fast forward 6-months and the YellowPages.ca application is still in the top 20 free applications, here is a screenshot from this morning:

YellowPages.ca Application in the Top 20 Free Apps in iTunes

So What Makes This iPhone Application So Successful. I get this question alot in discussions with local search experts around the globe. I have summarized the success of this application to the following key points:

1) Simplicity

This is a under 1mb download that gives Canadian’s access to a Business Directory, People Directory and Reverse Look-up where a user can search by City, Landmark, Neighborhood or GPS. This follows in line with the new YellowPages.ca launched on October 12 – check out my post 15 Local Searches I have a Comment On, to see some example hyperlocal searches. The user ratings on iTunes as well as our user feedback prove this with over 200 of 500 ratings given it 5-stars and an average rating of 3.5. Here is the screenshot:

YellowPages.ca Ratings in Apple's iTunes

Note: many of the 1-star ratings are from a competitor of this app who have decided to use multiple user names to say negative things and promote their own application. Personally, I think it’s a pathetic marketing strategy that consists of flaming a ratings/reviews engine, but to each their own. There are some legitimate users who have bashed this application and I can assure you that YPG reads your comments and will act accordingly.

2) Content

This application has a boat load of content including up-to-date business and people information, tens of thousands of videos and hundreds of thousands of pieces of enhanced content like hours of operations, payment types, etc. There is more content coming, but as a starting point, there is no other application in Canada that boosts such an impressive array of local content.

3) Usability

There has only been 2 iterations of this application since its launch. The second version of adding video was a very common user request and YPG is working on some new features that users are asking for. Stay Tuned.

Why is this significant. Many local applications release half-baked features (mostly in the hopes of getting some PR value) that either don’t work, work sporadically, have limited usability on a mobile platform, or simply don’t have enough content to be functional.

The YellowPages.ca application is a highly efficient app that delivers value by giving user what they want and when they need it. It delivers on a simple promise to connect buyers and sellers and this seems to resonant with Canadian mobile users. Sometimes simplicity can actually be the most efficient user experience.

What are you thoughts on the local mobile space? Will “cool” beat “functional”? Like the web, is content the king on mobile as well? What features would you like to see on a local application?

Popularity: 6% [?]