Darby Sieben -

It was one of those amazing days of incredible meetings, finalizing a new deal (wait for this one) and introductions to some incredible technologies and start-ups in the social media space. During one of those meetings, I was asked the question; “How Social is Yellow Pages Group?”.

This was one of those questions that I had to pause to give some thought. I answered by outlining some of the initiatives and realized we do a lot. So I figured this would make a good blog post.

Here are just some of the things that we are doing in the social space.

YellowPages.ca

Introduced this year, you can now login into YellowPages.ca using your Facebook Username and ID which will automatically set you up with a Yellow Pages Account. Login in the top right hand corner of the site. This initiative is lead by YPG’s social media guru, @martyboy008 and his incredible team of social media experts.

This sign-in allows you to rate and review businesses and share your discoveries with your social graph. For example, here is screenshot of a recent review that I wrote on the Red House Thai & Malaysia in Pickering (this is the place that started my love affair with Thai food and anybody that knows me, knows I love Pad Thai).

Finally when you connect using your Facebook Account, you can actually see what businesses your friends like.

YellowPages.ca Facebook Application

The first of its kind in Canada, released in 2008 – the complete YellowPages.ca experience within the Facebook environment complete with ratings and reviews.

This one even got press coverage by CTV in June 2008 – check out the video,

RedFlagDeals.com

Without a doubt, RedFlagDeals.com is Canada’s most active shopping network featuring one of the most active forums discussing all the best places in Canada to find deals.

For everybody looking for free stuff, one of their popular areas is Canadian Freebies & Free Stuff,

Coming Soon … the RedFlagDeals.com Daily Deal,

Urbanizer iPhone Application

Urbanizer is Canada’s first “mood-based” application for the iPhone (here is the link the iTunes Store) that works in Vancouver, Calgary, Toronto, Ottawa and Montreal.

One the web you can see moods of current cities. Here is a screenshot of Calgary.

LesPac.com and BuySell.com Classified Sites

In the province of Quebec, LesPac.com has established itself as the leader in the classified space. In English speaking Canada there is BuySell.com, another top classified destination for Canadians.

Restaurantica.com

One of Canada’s most engaged communities, Restaurantica.com features over 200,000 reviews on restaurants.

New Additions to the Social Family of Yellow Pages Group

Urban Pill

One of the leading blog destinations for what is happening in Vancouver, UrbanPill.com is pretty cool to follow if you live or plan on visiting Vancouver.

GigPark

GigPark is a social recommendation engine that was built by @pema and @noahgodfrey (these guys kick-ass in the Canadian tech space) – who sold this platform to CanPages in 2009.

Quick Links to the Social Destinations for the Above

YellowPages.ca on Facebook
YellowPages.ca on Twitter (managed by @zelia, YPG’s super crazy social media communicator)
PagesJaunes.ca on Twitter
Yellow Pages Group Local Video Channel on YouTube
Yellow Pages Group Ad Campaigns on YouTube
Yellow Pages Group on LinkedIn
YellowPages Mobile on Twitter
Urbanizer on Twitter
RedFlagDeals.com on Twitter
RedFlagDeals.com on Facebook
Restaurantica.com on Facebook

Funny thing, on the phone this took all about 2-minutes, this blog post took a little bit longer. Perhaps I should have done just a video.

Tell me what you think – did you enjoy this post? Any feedback?

Popularity: 5% [?]

So last week I was at the Kelsey Conference in San Diego during the brand relaunch for Yellow Pages Group. With our brand relaunch, we also launched a series of funny television commercials. One of the those commercials is emerging as the one that seem to have gotten the most traction in YouTube and even has it own fan page on Facebook. The video I am referring to is the Oily Man video, see below.

Since I started working with Yellow Pages Group in 2006 we have produced (not me specifically, but our communications teams) some pretty funny ads for our Yellow Pages business and our Auto Trader business.

Here are my favorite 3 ads; 1 from our current Yellow Pages Group campaign and 2 ads from previous Auto Trader campaigns. Which one do you think is the funniest ad?

Yellow Pages Group Oily Guy (2010)

Auto Trader Research (2008)

Auto Trader “Big Fatty” (2006)

Want to see more ads. Follow the links below:

– Yellow Pages Group Ads on YouTube – 3 ads from 2010
- Cliff Your Ride Promotion on Youtube – user generated from 2010
- AutoTrader Ads on YouTube – 3 ads from 2008

Popularity: 6% [?]

Through Facebook.com (my profile) we decided to share who we were, where we went school, our personal photos and more. Using LinkedIn.com (my profile) we decided to share everything about our business life and business connections. Twitter (my profile) allows us to share our 140 character thoughts. With FourSquare (my profile) we now check-in everywhere and share our location with our friends.

Now there is Blippy.com – the service that allows you to share your purchases. On the Blippy.com website the tagline is simple : Blippy is a fun and easy way to see and discuss what everyone is buying.

Here is a screenshot from my Blippy.com Feed:

At this point I am only sharing my purchased from iTunes. But if you want to share more of your purchases you have the following options:

Most of these services are not available in Canada but you have the option of sharing your credit card or banking transactions. As a Canadian you have the following financial institution support on Blippy.com – American Express, ING Bank, and Capital One (although it does not explicitly say Canada). Here is a screenshot of the financial institutions supported by Blippy.com:

This past week I was forwarded this site to my colleagues and friends asking for their feedback. Some of them thought it was quite innovative in terms of asking your friends for feedback on whether they liked or disliked a movie or song. Others thought it was inappropriate to share this information on the web and flat-out told me they never would post their purchases online. Other thought it was completely stupid that somebody who post this info and that others would actually want to read it. One thing for sure is that Blippy.com evoked a reaction.

I actually think this concept is interesting. Think about it – everybody shares with their friends and family what they like and dislike. Did you see that movie? What did you think of it? When people come over to my house, they ask us how do you like your massage chair or your 4-door fridge (these are 2 common questions we get from most people). You can read about my Inada Massage Chair purchase.

Does Blippy.com allow people from long distances participate in those discussions?

Could Blippy.com help you make better decisions by asking people in your network about a product or service?

What about asking a total stranger on Blippy.com what he thought of a restaurant you have not been to before?

Is this so different than facebook, twitter, foursquare or linkedin?

Could Blippy.com be the next social phenomena?

Will You Share What You Buy?

Popularity: 2% [?]