Darby Sieben -

In doing some research work this afternoon using ComScore Media Metrix, I noticed the Cross Iron Mills mall in the results. This got me thinking; which Calgary Shopping Mall website is actually the most popular?

Here are the results:

This is only a 2009 view, but what was interesting is that Cross Iron Mills was getting some incredible web traffic from the time it registered in September and peaking in October and from a web perspective has established itself as Calgary’s leading shopping mall.

In September, Cross Iron Mills had more web traffic than both Market Mall and the Chinook Centre had combined. In October, same thing, Cross Iron Mills dominated the landscape but notice the spike in traffic to the Market Mall website.

Was this a result of the fact that Cross Iron Mills was the first shopping mall to open in 25-years or the fact that they were investing heavily in all forms of traditional media advertising. I suspect a combination of both.

Now if you are from Calgary you are probably asking yourself about the other malls, SouthCentre, Deerfoot and Sunridge. These malls do not have their own websites, instead they resolve to Shopping.ca – so if I included the numbers for shopping.ca it would have skewed the pure results.

What I can tell you is that the shopping.ca network of mall sites, which includes all the Cambridge Ivanhoe properties in Canada has only 311K visitors registered in October with the best month of the year in being May at 455K. Considering in October that Cross Iron had 82K or 26.37% of the traffic of shopping.ca (with all the properties), it is safe to say Cross Iron is still the king in terms of traffic in Calgary.

The other malls in Calgary that have independent websites are not registered in ComScore, hence they were not included.

Links related to this post:

Market Mall – write a review at darbysieben.com
Chinook Centre – write a review at darbysieben.com

Get driving directions at YellowPages.ca for Market Mall or Chinook Centre.

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Over the past two months I had have the pleasure of meeting a lot of new marketing candidates who have joined Yellow Pages Group Canada. The range of experience and quality of people is absolutely. This past week, I had the pleasure of meeting Martin Aubut who is a clear leader in social media, check out his linked profile.

Since I joined YPG in 2006 (as an employee, been working with the organization since 2001), I sometimes have to remind myself how incredibly lucky I am to be surrounded by high quality people. It is true that at the heart of any great company is people and YPG is not short of talent, which is probably one reason why YPG has been recognized as one of Canada’s Leading Employers.

I am currently looking to hire 2 Senior Managers of Business Development for YellowPages.ca, Canada’s Leading Online Commercial Directory. I need one located in Montreal and one located in either Calgary, Vancouver or Toronto. If you are interested, please check out Yellow Pages Group HR Page and search for Job #1802 if interested in Montreal or #1836 if interested in Calgary/Vancouver or #1954 if interested in Toronto.

Here is a snapshot of some other interesting performance marketing roles.

The Performance Marketing Training Specialist will be part of a team of experts (Performance Marketing Delivery Team) mandated to provide dedicated support to sales representatives in achieving their targets of print and online products, with particular emphasis on Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media. Check out the YPG HR Page and if you are interested in Calgary, search for posting #1811 and if you are interested in Burnaby search for posting #1795

Check out all the positions that are currently being recruited for.

If you have any questions about working with YPG, please feel free to post a comment.

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