Posted earlier today via twitter, @yellowpages_ca, things are changing at the Yellow Pages Group’s offices in Montreal and Toronto. Check out the pictures below.
Toronto
Montreal
Popularity: 3% [?]
The February numbers of ComScore came out late last week and I was very curious as to the impact the Olympics had on the CTV Network. The results are incredible. According to ComScore, 6.951M Canadians logged onto CTVOlympics.ca in the month of February generated a whopping 28M visits for the month and 658M page views. The number of US citizens who logged onto CTVOlympics.ca was equally impressive coming in at 1.423M. The Olympics helped push the CTV network into the #8 spot for most visited Canadian online property and breaking 11M users network wide for the month.
Back in 2005 when CTV won the bid (see article), the alliance lead by Bell GlobeMedia between CTV and Rogers paid $153M for the rights to broadcast.
Playing with some pure online math, this would mean that CTV paid $22 per unique online user or $5.46 per visit or $0.23 cents per page view. Which means to break even, from a pure online perspective CTV would needed to have monetized at $232 CPM.
Of course you can’t look at this from a pure online perspective, this was for the entire broadcast rights, including television which all accounts show did extremely well for CTV. Did CTV monetize this traffic well, I am not sure, but the raw traffic numbers are impressive.
Will WorldCup of Soccer have the same impact? We will see later this year.
Popularity: 2% [?]
Through Facebook.com (my profile) we decided to share who we were, where we went school, our personal photos and more. Using LinkedIn.com (my profile) we decided to share everything about our business life and business connections. Twitter (my profile) allows us to share our 140 character thoughts. With FourSquare (my profile) we now check-in everywhere and share our location with our friends.
Now there is Blippy.com – the service that allows you to share your purchases. On the Blippy.com website the tagline is simple : Blippy is a fun and easy way to see and discuss what everyone is buying.
Here is a screenshot from my Blippy.com Feed:
At this point I am only sharing my purchased from iTunes. But if you want to share more of your purchases you have the following options:
Most of these services are not available in Canada but you have the option of sharing your credit card or banking transactions. As a Canadian you have the following financial institution support on Blippy.com – American Express, ING Bank, and Capital One (although it does not explicitly say Canada). Here is a screenshot of the financial institutions supported by Blippy.com:
This past week I was forwarded this site to my colleagues and friends asking for their feedback. Some of them thought it was quite innovative in terms of asking your friends for feedback on whether they liked or disliked a movie or song. Others thought it was inappropriate to share this information on the web and flat-out told me they never would post their purchases online. Other thought it was completely stupid that somebody who post this info and that others would actually want to read it. One thing for sure is that Blippy.com evoked a reaction.
I actually think this concept is interesting. Think about it – everybody shares with their friends and family what they like and dislike. Did you see that movie? What did you think of it? When people come over to my house, they ask us how do you like your massage chair or your 4-door fridge (these are 2 common questions we get from most people). You can read about my Inada Massage Chair purchase.
Does Blippy.com allow people from long distances participate in those discussions?
Could Blippy.com help you make better decisions by asking people in your network about a product or service?
What about asking a total stranger on Blippy.com what he thought of a restaurant you have not been to before?
Is this so different than facebook, twitter, foursquare or linkedin?
Could Blippy.com be the next social phenomena?
Will You Share What You Buy?
Popularity: 2% [?]
