Canadians logging on for daily news
Just finished reading an article on the GlobeandMail.com titled, Canadians logging on for daily news.
Here is an except from the article:
The Internet is changing the way Canadians access their daily news and do their banking, according to a government survey that suggests a crisp morning paper and a stroll to the local branch to pay bills is becoming a thing of the past.
A Statistics Canada study of Internet use shows that roughly 60 per cent of Canadians web users banked and received their news and sports reports on-line in 2005. However, even as people grew more comfortable on the Internet, three-quarters said they had strong concerns about privacy and security.
Read the rest of the article …
This also related to a recent post I had titled – Newspaper Online Ad Revenue Surges 35%.
What does all this mean?
We are starting to see the real signs that people will stop talking about the “Internet” and it is becoming part of our daily lives. I don’t remember when TV’s or the Stove first burst on the scene, but like those devices once the novelty wore off, they become appliances. I believe we are now seeing the real signs that the Internet is going to become an appliance – it will be the way we live.
What this means for local businesses is that you need to start thinking about how you will be part of this future appliance. How will your future customers find you, interact with you and conduct business with you. This is not to say that you won’t have a storefront, nor staff, inventory, etc. but that the way you will gain new customers will change.
Think about it for a second.
There was a point in time that spending money advertising in the newspapers was considered a waste of time – yet today in 2006 there are businesses who spend 80-95% of their budget there. If it is working, good for you, but think of the opportunity cost by not advertising on the local newspapers web site?
As a local business you need to start collecting this information, tracking what works and what does not work to maintain a competitive advantage, because once the tide shifts you could be forced into playing a touch game of catch-up.
Popularity: 4% [?]
Related posts:
- Newspapers – Good Advice From One of the Web’s Top Experts Last week Dave Morgan,Chairman of Tacoda, posted on MediaPost Publications a great article called Newspapers, Now Or Never. As you all know, I tend to...
- Newspapers Can Survive If They Can Lose Their Arrogance Our friends at Search Engine Watch having been published a great article called, The Ongoing Struggle of Free vs. Fee, Part One and Two which...
- U.K. Internet Ad Spending Up 62%, Tops Outdoor Advertising Internet advertising in the U.K. rose 62 percent to $861 million in the first half and is now worth more than outdoor advertising, Bloomberg reported...
- Young Canadian surfers cut radio/TV As reported today in Market Watch, we have proof that young canadians aged 18-34 are spending more time on the Internet than TV or Radio....
- Newspaper Online Ad Revenue Surges 35% Well, I am glad the newspaper industry is getting some positive news – especially as it relates to online. As I have been saying for...
- Internet Ad Spending Continues to Thrive What is sure to be another outstanding year for interactive media sales is confirmed by the latest data released by TNS Media Intelligence who are...
- Power of Reprints When your business does television, radio, newspaper or magazine advertising are you getting all the value from it? When your campaign is done, do you...
- Online Real Estate Advertising to Pass Newspapers by 2009 There is some significant research released today about trends with respect to Real Estate advertising and newspapers. According to Borrell Associates’ 2005 Update, Online Real...
- News Groups and the Newly Launched Google Groups Newsgroups? Ever heard of them? If not, here is a quick introduction, if so and you are a small business, the question is why are...
- Newspapers Not Dead Yet – Will Canadian Papers Follow Their US Counterparts? Today on the Google Blog – they have announced the release of Google Print which is intergated into your Adwords accounts. From their blog: “Even...
