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Google Chrome Users Show 254% Increase in Adsense Revenues

The following data points relate only to my personal blog, Darby Sieben, but I find it interesting that Google Chrome is increasing in terms of usage but more fascinating is the growth related to Google Adsense Revenues from Chrome users. This comparison is from Q2 to Q3 of 2009.

Here are the stats from Q2 to Q3:

Google Adsense Revenue by Browser

Some observations:

Internet Explorer continues to lose market share. Firefox also lost market share while Safari and Chrome have increased. From a revenue perspective, IE users are over producing in revenue compared to usage, while we see a massive drop from Firefox users and a drop from Safari users. Chrome users are over producing in revenue relative to market share.

So what does this mean?

Perhaps FF users are getting more savvy in ad blocking. If so, should websites tailor their sites specifically to Firefox users who use ad blocking? Based on this small subset of data, are Chrome users more engaged with Adwords and is this the main driver behind Google investing in the browser wars? If you are a website owner, should you encourage people to stay with IE – they seem to be the ones generating the revenues?

Of course this sample size is way to small to make any broad conclusions, but I found them interesting and wanted to share. Also, if you monetize your site using Google Adsense, what do your stats tell you? Are you seeing a similar trend or something completely different?

Popularity: 3% [?]

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This entry was posted on Sunday, November 29th, 2009 at 12:16 pm and is filed under Google Adsense. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • King - thanks for the catch on the typo.
  • Matt - I would completely agree that IE users are likely the less sophisticated of browser users and FF users have more ad blocking options. Will be interesting is Google allows ad blocking plugins for Chrome.
  • Hey Darby, nice post.

    Its pretty interesting. I am a google chrome user myself. I got my grandfather using chrome simply because it provides a screen shot of his most frequently visited websites. I've seen him click on anything haha.

    Well, the majority of my visitors to any of my sites use IE. despite what you may see on your websites, depending on the niche will vary the results.

    For example, for my community driven websites, most use IE, but for any of my technical blogs, its almost a split between IE and FF and a trickle here and there with Chrome, etc.

    What I might ask is, do you think Google pays out more per click if the visitors browser just happens to be Chrome? probably not but who knows right? lol

    The only thing is, how were you able to get this data? I'm at JUST under $6 a day now. I know that I can link my adsense with my analytics, but I cant find that data anywhere.

    btw, spelling correction on "Internet Explorer continues to lost market share"

    thanks Darby,

    King
  • Matt
    My theory would be that IE users tend to be less tech-savvy and less likely to be able to distinguish advertising from real content on webpages. On the other hand, Firefox users made a choice to switch browsers (therefore are more tech-savvy) and using popular add-ons such as Adblock Plus they block the advertising. Chrome users do not have add-ons to block advertising yet and also Chrome advertising is targeting IE users so that seems to explain the higher adsense revenue.

    I don't think it would be wise to encourage people to stay with IE if you have any intentions to use the cool new HTML5 and CSS3 technologies on your website.
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