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Who Says Small Businesses Can\’t Advertise on TV?

Published by Darby Sieben | Filed under General Strategies

Spot Runner

Category: Tool / service

Topic: Puts Your Business on TV

Year created: 2006

Overall rating: 5 out of 5
Content rating: 5 out of 5
Design rating: 4 out of 5
Navigation rating: 3 out of 5

As a small business owner in the past, it was always my dream to advertise on TV. The challenge for most small businesses is not actually the cost of airtime (I rather think TV is fairly cheap CPM), it is the challenge of production.

It will be curious to see how Spot Runner does with this service, but they claim, 3 easy steps to getting on TV:

1) Tell Them About Your Business
2) Customize an already done TV commercial
3) Select your shows where you want to advertise
4) Launch your campaign

Having gone through the process, I can say they might have something here. The TV commercials they provide, you can tell they are of lower quality than the large national brands, however, it is pretty darn good considering.

The service is only available in the US currently, but for all your small businesses in Calgary who want an easy and cheap way to advertise on TV, well time will tell when it comes to Canada, but clearly that day is on its way.

Tags: television

June 25th, 2006 Share on Facebook


3 Responses to “Who Says Small Businesses Can\’t Advertise on TV?”

  1. durante vita Says:

    Good to know.

    Now all I need is a business that needs to be marketed.

    But I’ll have to finish business school first.

  2. Darby Sieben - Internet Marketing Strategies » Can a Small Business Take Advantage of the Google/YouTube Deal? Says:

    [...] And if you think TV production is really expensive, read my post on SpotRunner. [...]

  3. Darby Sieben - Internet Marketing Strategies » Pay for Video Ads - Branding For Small Businesses is Finally Possible Says:

    [...] What I like about Video ads is that if you truly want to distinguish your business from your competition - get a good video done for your business. If you are not sure where to start, visit my post on Spot Runner and have your TV ad built for you online. [...]

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