Which Yellow Pages Group Employee Would You Invite For for Dinner?

Tracy Smith speaks about YPGs Search Marketing Solutions Offer

Estee Langis talks about attending SES Toronto

Darby Sieben (myself) being interviewed by Greg Jarboe

Considering this is my blog, I figured I would give myself an extra plug. Here is my interview with Omar Sachedina talking about the Yellow Pages Answers Service.

Related posts:

1. Revisiting my Yellow Pages Answers Interview on CP24
2. ”Top Ten” Category Searches in Print and Internet Yellow Pages Reveal What Consumers Want; Restaurants, Physicians, Automobiles and Lawyers Among Highest Ranked Yellow Pages Headings
3. Canada’s Yellow Pages(TM) Mobile App, over 1/2 Million Downloads and 3 Reasons for its Success

For those of you who are not familiar with FourSquare – here is the summary:

- Get an account and install FourSquare on your phone – you need a smart phone (here is the link to foursquare in iTunes)
- When you visit a place, you simply open the application on your phone and “Check-In”. This will broadcast to your FourSquare friends (or Twitter and Facebook if you choose) that you have “Checked-In”
- You collect points for check-ins, providing tips or entering new locations and if you check in enough times in a location you become the mayor, some businesses will provide incentives for being the mayor
- You collect badges based on a variety of types of checkins. Here is my list of badges (my wife was joking with me that she outgrew badges in Brownies)

Personally, I think FourSquare is an interesting concept with respect to the “gaming” concept by using location as a way to compete with friends through points, badges or mayorship, the ability to discovery new venues and as a way to record your movements to broadcast to your friends.

In a nutshell – fun, discovery and ego massaging.

When I was in Hawaii at the end of January, I first experienced the concept of using FourSquare as discovery. Check out the screenshots below when I checked in to the Apple Store in Waikiki:

You will notice the “Special Nearby” green icon at the top. I suspect this is generating a massive amount of click throughs and as you see below when you click through, I was presented a 10% of at Doraku Sushi.

This concept is pretty cool from a user discovery perspective – it can lead a user to potentially check out a new venue based on an offer. This has interesting implications for local businesses.

Because I broadcasted my locations to my friends on Facebook and Twitter, people were commenting and telling us about places to check out. It was interesting to see people from all over the world give us advise on our trip. This was a pretty cool and another great example of discovery, this time through my social network.

Data Problem With User Generated Content in FourSquare

After using FourSquare for the past month there are some problems with data in this application from a user perspective that I believe need to be addressed to move the concept of check-in into the mainstream.

Nothing is more frustrating that wanting to check in to a location and the location is not recognized in the database. This happen to me in the US and in Canada. Although a user can add a location and get 5 points, I am not sure this is a mainstream approach. I would identify data the source of verified data and still allow a user to enter a new location, but when it is a business that has been there for years, it seems like a unnecessary layer of friction. I would also allow users to enter information inside the merchant page for the business. I have missed a number of check-ins because of lack of data in the FourSquare database.

The other thing I have noticed about FourSquare UG content is that some people are entering locations multiple times – likely so that they can become the mayor of that location. This is frustrating as well. For example most Airports I have passed through have multiple entries. There needs to be some data cleansing or monitoring.

If FourSquare does not address the data issue, I think this could result in them losing their advantage in the long-run. Although Mavens, as described by Malcomn Gladwell in his book The Tipping Point, will get you usage early, you need the masses to make a long-term sustainable business. The check-in concept is likely to be commoditized and I think data accuracy combined with smart UG content will be a key driver to who wins this space.

For Local Businesses

In the short-run, for any local business that has already starting leveraging social media – make sure you location is accurate within the FourSquare database. Second – provide an incentive for your “mayor”. Here are some examples of what companies are doing for their mayors.

Many people are talking online that check-ins will become commoditized and I think you will see major players around the globe will move into this space. If they do, there is a distribution play for local businesses based on the promotion of special offers, enhanced content (reviews, videos, photos) etc. The key for local businesses at this point is to digitize their content for the web and mobile and then distribute.

The problem with my Doraki Sushi example above was that my interest was peaked – 10% off Sushi (I like Sushi) but I wanted more information that simply a name and an offer. Show me pictures, give me a video, perhaps a menu in the case of a business – give me (the user) more information.

I think there is a synergy between users and businesses in this example. Users will want more information to help in making a decision and businesses want more opportunities to present why you should visit them. Provided the user experience is one that the user selects as opposed to be forced, then I think you have a winning combination that satisfies all parties

Privacy

The privacy issue is an interesting one. Many of my friends or my wife’s friends are horrified about the fact that I would broadcast my location. There are privacy implications here. When I was in Hawaii, it did cross my mind that I am broadcasting to the world that I am not home (however, I then realized I am not that important and I doubt there is a person out there who is waiting for me to leave my house to rob).

Check out PleaseRobMe.com – a site that broadcasts people in who have left their home – so maybe I need to be more concerned.

A THOUGHT: I wonder if an insurance company will challenge somebody who gets broken into as “irresponsible” if they broadcasted that they were not home and this promoted somebody to break into their house.

I don’t think the issue lies with FourSquare or any of the players who release a check-in service – this is opt in – but users need to understand what this means. You are telling your friends, co-workers, insurance company, potential people that want to harm you, etc. where you are and what does that means for you. This could have negative impacts.

My Conclusions

Check-In Service will become more popular and will be incorporated in many applications and eventually become commoditized.

Users will want a combination of accurate data + the ability to provide user generated content. They want control to contribute but I think it will go beyond just providing name/address information.

Users will want more information in the discovery process. They love the deal, but give them more content – videos, photos, menus, reviews, etc. – let the user go deeper in the discovery mode for local businesses from a check-in.

Local Businesses need to embrace digitization of their content and the management of that content. Check-in will become a distribution point.

Commercial real estate prices will increase because many people are checking into a particular area, location, location, location. This is probably not true but I wonder if social media could help in further articulating why one commercial location has a higher value than another – could check-ins become a supporting metric for foot traffic?

What Do You Think?

Is there a future for check-in?

Do you think users will want more information about a local business?

Do you think local businesses will embrace and provide offers?

Do you broadcast your location?

If you want more interesting reading on FourSquare, check out the following posts:

FourSquare and Geo-Games: The Future of Local?

Dennis Crowley (Foursquare): Check-ins Will Be “Commodity by the End of the Year.”

No related posts.

I am happy to report that a new home page was just launched and now features all the videos from the video channel. On the home page you will see videos targeted towards your latest searches which is great for discovery as well as finding. Here is a screenshot:

This is pretty cool for local businesses in Canada. Now videos for their businesses will appear on 2 high-traffic websites in Canada. The YellowPages.ca Video Channel and the YellowPages.ca YouTube Video Channel.

Related posts:

1. A Deeper Look Into Canada’s SMB Video Portal by YellowPages.ca
2. Local Business and YouTube – Canadian Success Stories
3. Pay for Video Ads – Branding For Small Businesses is Finally Possible

Here are the results:

This is only a 2009 view, but what was interesting is that Cross Iron Mills was getting some incredible web traffic from the time it registered in September and peaking in October and from a web perspective has established itself as Calgary’s leading shopping mall.

In September, Cross Iron Mills had more web traffic than both Market Mall and the Chinook Centre had combined. In October, same thing, Cross Iron Mills dominated the landscape but notice the spike in traffic to the Market Mall website.

Was this a result of the fact that Cross Iron Mills was the first shopping mall to open in 25-years or the fact that they were investing heavily in all forms of traditional media advertising. I suspect a combination of both.

Now if you are from Calgary you are probably asking yourself about the other malls, SouthCentre, Deerfoot and Sunridge. These malls do not have their own websites, instead they resolve to Shopping.ca – so if I included the numbers for shopping.ca it would have skewed the pure results.

What I can tell you is that the shopping.ca network of mall sites, which includes all the Cambridge Ivanhoe properties in Canada has only 311K visitors registered in October with the best month of the year in being May at 455K. Considering in October that Cross Iron had 82K or 26.37% of the traffic of shopping.ca (with all the properties), it is safe to say Cross Iron is still the king in terms of traffic in Calgary.

The other malls in Calgary that have independent websites are not registered in ComScore, hence they were not included.

Links related to this post:

Market Mall – write a review at darbysieben.com
Chinook Centre – write a review at darbysieben.com

Get driving directions at YellowPages.ca for Market Mall or Chinook Centre.

Related posts:

1. Thornton Ranch – Their Marketing May Be Applicable to Calgary Businesses
2. Chinook Centre – Taking Over Your Car’s Front Windshield
3. Calgary Store Owner Asks : Can I Sell My Fitness Equipment Online?

For this post I wanted to focus on a couple of integrations on Real Estate websites and Local Search. Both of these categories are completely complimentary and when you combine local search to a real estate offering you provide a more complete user experience.

Integration Example #1 – HomeTrader.ca

About Home Trader (from their website) – homeTRADER.ca – Canada’s Real Estate Search Engine – It’s a one-stop destination with listings and information on homes for sales, apartments for rent, house rentals, condos for sale across Canada.

Here is a quick walking tour of their site:

Home Page (from the home page, it will default you to your IP location, or you can simply enter your location – here is an example of Toronto)

From the home page I selected downtown Toronto and as you can see it will plot all the locations that are available:

When you click on a particular location it will provide you with pop-up summary of the location and give you the option to find more details on the property. I decided to click on a rental property on Nelson Street.

Once you click on the property that you are interesting in finding more details, you have the option of plotting around you some popular local categories (powered by YellowPages.ca). I clicked on a bank icon to see what banks are around this particular location:

The following popular categories you can find around any location on homeTrader.ca – Grocers, Shopping Centres, Schools, Churches, Restaurants, Gas Stations, Clinics, Childcare and Banks.

These are all extremely popular urban market categories that anybody is looking for when moving to a new location in a city. Since each category is toggle on/off makes it very easy for any user to find exactly what is important to them.

Integration Example #2 – ByTheOwner.ca and DuProPrio.com

About ByTheOwner – from their website – Our mission is to give consumers a complete real estate service through the Internet so they can sell, buy or rent a property privately, without an agent and with no commission. Together, ByTheOwner and its French counterpart DuProprio constitute the largest and most visited For Sale By Owner network in Canada.

Home Page – starting with the home page you are presented with a number of hot properties that are available as well as a number of search functions.

If you select a property – you end up going to the properties detail page. On the detail page you are presented with all the details on the property.

Notice at the bottom of the property you are presented with a local search area (powered by YellowPages.ca) that gives a potential new home owner with access to popular search categories and the ability to conduct a local search.

One very nice feature with this implementation is that all the one-click categories are pre-populated based on the location of the address in which you are looking at. The user does not have to think about whether the search is locally relevant or not, all searches are automatically targeted to the properties location – very cool.

From the example above on homeTrader.ca, which is more targeted towards condos, apartments and rentals on ByTheOwner, the categories are move geared towards home owners. Categories such as; Insurance, Banks, Loans, Mortgages, Inspections, Appraisers, Movers, Storage, Lawyers, Building Contractors

This integration is also part of DuProPrio.com, the french language counterpart to the ByTheOwner.com.

So what do you think about the following integrations – is this something that is useful for end users? If you are interested in integrating Canadian local search, powered by YellowPages.ca, in your properties, please feel free to contact me via my LinkedIn.com profile or my Twitter account and I will provide you with my work email address and one of my business development team will connect with you regarding integration options.

Related posts:

1. Online Real Estate Advertising to Pass Newspapers by 2009
2. The Weather Network add Local Search and YellowPages.ca adds Weather – A Deeper Look at this Partnership
3. Local Search in Canada Using the Apple iPhone – a Visual Comparision

Greg Sterling did a commentary on the integration on this website, titled, “Weather An Engaging Add for YPG” in which he goes on to say, “This seems like a very small thing: Yellow Pages Group Partners With The Weather Network and MeteoMedia to Provide Local Weather on YellowPages.ca . . . But it has some interesting potential to drive more frequent usage of the site.” Some interesting discussion on this post – check it out to read all the comments.

I thought I would show some integration from both a YellowPages.ca and a TheWeatherNetwork.com perspective. The deal itself is actually a two-way deal – having The Weather Network integrated on YellowPages.ca and YellowPages.ca integrated on The Weather Network.

From a YellowPages.ca Perspective:

Let’s assume that a user was conducting a Dentists in Vancouver search from the home page of YellowPages.ca.

On the following search results page, you will notice above the map – it gives you the current weather conditions within Vancouver.

If you want a longer term view of the weather, simply click on the “Forcast” and you will see the weather for the next 24-hours.

From the press release, “The addition of local weather forecasts on YellowPages.ca™ is another feature within our online environment that will help consumers make better decisions, when looking for local information,” said Nicolas Gaudreau, Vice-President, Digital Media, Yellow Pages Group. “We are thrilled to partner with The Weather Network and MétéoMédia to continue providing Canadians with useful and locally relevant information.”

From a TheWeatherNetwork.com Perspective:

TheWeatherNetwork.com itself is one of the true local players in Canada. If has every city and town in the country in which you can your weather forecast from. Under this deal, they have added YellowPages.ca to each of these local pages to make it easier for their users to get local business information.

Located just below the Weather News on each of their city pages (the following example is for Weather in Vanvouver) you will see the integrated YellowPages.ca search with some popular link categories.

Let’s assume that you clicked on Restaurants on The Weather Network, you would be redirected to the following page. Notice the search box, you can enter any local keyword in there for results page on the city in which you are viewing the weather in.

What These Means for Local Businesses

This extends the reach for all local businesses listed on YellowPages.ca with one of Canada’s Leading Online Properties. TheWeatherNetwork.com is one of the top 25 online properties (according to ComScore MediaMetrix) in Canada and now businesses are either one click or one keyword away from potential consumers.

Tell Me What You Think

If you are interested in working with YPG Canada on these types of integrations, please feel free to connect with me. As Director of Business Development, these types of integrations are just a part of my teams deliverables. Connect with me via LinkedIn-Darby Sieben and I will respond with my work email address and next steps in the discussion.

If you have comments on this integration, please feel free to post a comment.

Related posts:

1. Real Estate and Local Search – A Good Combo – Some Canadian Examples
2. A Deeper Look Into Canada’s SMB Video Portal by YellowPages.ca
3. Add Save and Share Functionality To Your Website – For Free – Thanks to YellowPages.ca

SMART ASS ANSWER #6

It was mealtime during an airline flight.
‘Would you like dinner?’, the flight attendant asked John, seated in front.
‘What are my choices?’ John asked.
‘Yes or no,’ she replied.

SMART ASS ANSWER #5

A flight attendant was stationed at the departure gate to check tickets. As a man approached, she extended her hand for the ticket and he opened his trench coat and flashed her.
Without missing a beat, she said, ‘Sir, I need to see your ticket, not your stub.’

SMART ASS ANSWER #4

A lady was picking through the frozen turkeys at the grocery store but she couldn’t find one big enough for her family. She asked a stock boy, ‘ Do these turkeys get any bigger?’
The stock boy replied, ‘No ma’am, they’re dead…’

SMART ASS ANSWER #3

The police officer got out of his car as the kid who was stopped for speeding rolled down his window. ‘I’ve been waiting for you all day,’ the officer said.
The kid replied, Yeah, well I got here as fast as I could.’
When the cop finally stopped laughing, he sent the kid on his way without a ticket.

SMART ASS ANSWER #2

A truck driver was driving along on the freeway and noticed a sign that read: Low Bridge Ahead. Before he knows it, the bridge is right in front of him and his truck gets wedged under it. Cars are backed up for miles.

Finally a police car comes up. The cop gets out of his car and walks to the truck driver, puts his hands on his hips and says, ‘Got stuck, huh?’

The truck driver says, ‘No, I was delivering this bridge and I ran out of gas.’

SMART ASS ANSWER OF THE YEAR 2009!!

A college teacher reminds her class of tomorrow’s final exam. ‘Now class, I won’t tolerate any excuses for you not being here tomorrow. I might consider a nuclear attack or a serious personal injury, illness, or a death in your immediate family, but that’s it, no other excuses whatsoever!’

A smart-ass student in the back of the room raised his hand and asked, ‘What would you say if tomorrow I said I was suffering from complete and utter sexual exhaustion?’

The entire class is reduced to laughter and snickering. When silence was restored, the teacher smiled knowingly at the student, shook her head and sweetly said, ‘Well, I guess you’d have to write the exam with your other hand.’

A BONUS EXTRA

A woman is standing nude looking in the bedroom mirror. She is not happy with what she sees and says to her husband, ‘I feel horrible; I look old, fat and ugly… I really need you to pay me a compliment.’

The husband replies, ‘Your eyesight’s damn near perfect.

Related posts:

1. Can The Internet Drive More Business To Local Dealers Than Friends and Family?
2. The 8 Most Unusual or Out of the Ordinary Local Business Questions on Answers.YellowPages.ca
3. Let your salespeople know what you are doing

For small businesses in Canada who are using video as a means to attract new customers this is a real win. First Yellow Pages Group launched its Canadian Business YouTube Channel, second it incorporated all its videos into its iTunes, Blackberry and Android applications and now it further distributes this content through a dedicated video only portal that connects consumers back to their profile page on YellowPages.ca. This kind of reach for a business owner for video advertising in Canada is truly unprecedented. Check out some of my previous posts on the above topics; youtube channel and mobile applications. NOTE: as of this posting, the videos on the YouTube Channel from Yellow Pages Group has received over 589,000 views, which is pretty decent considering these are informational about local businesses and not entertainment videos.

So let’s take a walk through of the video portal:

The Home Page

First thing you will notice is that this site uses IP detection to automatically assign a city – in my case Calgary, Alberta. In some cases you may notice that the city that is defaulted is not your city at all – this is an issue with IP detection and your host provider may be routing from another city. No worries though, in the top left hand corner you can simply change your default location.

The layout is pretty simple – navigation categories on the left, main video content in the middle and related videos to the right. Recently added videos are located towards the bottom of the page. Here is a screen shot of what I see this morning. What is neat is that if you refresh the home page, you will get a new profiled video so the site is changing all the time.

Social Elements

What good is a video channel if you can’t share it with your friends. Every video has 4 social elements – Add to Facebook, Add to Twitter, Copy URL and Embed Video. The Embed Video is nice for any small business owner who wants to add their video to their website. The Add to Facebook will load Facebook.com directly and the Add to Twitter will launch Twitter.com.

Example of the Add to Facebook feature:

Example of clicking on Embed This Video:

After you copy the code, here is what the embedding actually looks like. In this case I have decided to use the video from Universal Ford Lincoln Sales.

Destination for Any Click on Business Profile

Throughout this video portal you will notice links that say “See Business Profile”. All these links will go to the profile page on YellowPages.ca for all these businesses that contains some pretty rich information. Here is the example from Universal Ford. You will notice the video, link to website, opening hours, products and services and other features such as weather conditions, driving directions and what’s nearby.

Final Thoughts

As local business video is becoming more and more part of the buying decision, I think more and more Canadians will be demanding a richer experience. There truly is something about video that makes the experience so much richer than simply text on a web page.

I hope that you found this walk through interesting. If you have comments, please leave them in the comments section. As the Director of Business Development for Yellow Pages Group, I can ensure you that your comments will reach the right people.

Related posts:

1. YellowPages.ca Video Channel Gets Home Page Exposure
2. The Weather Network add Local Search and YellowPages.ca adds Weather – A Deeper Look at this Partnership
3. Local Video Coming to Canada … Big Time

So, here are some tips that I have put together that make my travelling life a little easier. Hopefully you find a couple of these useful in your travels.

Tip #1 – Purchase Some Space Saver Bags (the non-vacuum type)

I try not to check any luggage preferring instead to take carry-ons; I find it much faster when you don’t check luggage to get out of the airport. The issue with carry-ons is making sure you don’t exceed the size limit. What I find works out well to allow you to pack up to 7-days worth of clothing is the space saver bags. However, make sure you don’t buy the ones that require a vacuum cleaner (good for when you leave, not so good when at the hotel) – instead buy the ones that you simply use your body weight to push out the air.

Personally, these have helped a great deal in not having to check luggage. They are great if you are using a airline size piece of luggage or simply looking to add your clothes to a backpack – it keeps them nice and tight. Downside; you may run into the issue where some clothes need to be ironed.

Tip #2 – Know Your Airplane and Which Bag to Bring

I mostly fly Air Canada and when you book with them they always tell you the airplane in which you are flying in. Notice the screenshot below but the numbers that are E90, 320, 321, tell you the aircraft. The one to be particularly aware of is the E90 or the CRJ because checked luggage can be an issue if you are sitting in executive class. For example on the “left side of the plane” if you are looking towards the cockpit in seats 1a, 2a and 3a the overhead bin is extremely small and will not fit any luggage. On the “right side of the plane” the bins are larger but you cannot exceed the recommended size of luggage. This overhead bin will fit jackets, backpacks or even a small duffle bag.

When I am doing a short-haul, less than 3-nights (usually this means Calgary-Montreal), I will pack in a small backpack my clothes (using a space saver bag) and liquids. Specially here I will use the backpack because it allows me to use the small overhead bins. There is always lots of room, easy to grab stuff out when you deplane and you don’t have to worry about anybody squishing your stuff.

Tip #3 – Know your Airports for Mobile Checkin

This one is probably going to change, but here is my experience this year with mobile checkin. The Montreal airport has the proper scanners to get through the priority line as well as security. I find that Toronto, Calgary and Vancouver tend to take longer when using mobile check-in because they don’t have the proper mobile scanners. I even had one person tell me that this was not a boarding pass, thank goodness for other employees in the security line. For now, if I am leaving out of Montreal I will go mobile check-in all the time. For the other airports in Canada, I will use a paper boarding pass and flying out the US (at least the places I have been) I will continue to use a paper boarding pass.

Note: in Montreal you don’t have to be a frequent flyer to use mobile checkin. Anybody can and if you select that option, you can get through security much faster.

Tip #4 – Know Which Clothes Set Off the Security Alarm

Flying out the US it is a policy to remove your footwear. In Canada, it does seem to be a hard and fast policy (sometimes I have gone through with shoes, sometimes I am asked to remove them). I have one pair of shoes that always set-up off the alarm. When I wear these, whether asked or not, I will remove them – otherwise I will end up spending more time in the security line.

This is the same for belts. Some of my belts will not set-up the alarm, others will. I have a good inventory of knowing which ones will and will not. That said, this is a trial and error learning, so this tip is really meant for those frequent flyers.

Tip #5 – If you have a an iPhone, useful Mobile Applications I use when travelling

WeatherEye by The Wether Network – know the weather of where you are going and dress/pack accordingly. WeatherEye for iPhone (links to iTunes).

YellowPages.ca Business/People Finder – handy application, very clean and simple (read one of my previous blog post on this application) and a great tool for looking up businesses and/or people in your destination city. YellowPages.ca iPhone launches iTunes, YellowPages.ca Android and other devices. For Blackberry text – blackberry to 411411 for the application.

What’s On – A great application to know what is on in your hotel room and what channel. Works in Canada and the US. What’s On for iPhone launches iTunes.

ATM Hunter – this is issued by MasterCard and is a great location based application when you need to find an ATM. ATM Hunter for iPhone).

Skype – this is a killer application that can save you tons of money on roaming charges. Note: you need to be connected via WIFI to use, but most hotels offer WiFi. You can then make calls use this application and forgo any roaming charges (great when you are in the US) and pay Skype’s low per minute fees. The only issue – if you receive a text or you have your calendar set to notify you of a meeting, it will drop the call. Still not 100% but I have saved hundreds this year on long distance/roaming calls from my cell. Skype for the iPhone.

Here are a few other applications that I use when travelling:

- Restaurantica – good for looking at reviews of Canadian restaurants
- YellowPages.com Mobile – US based find a business search
- Globe and Mail – keeps me up to date on CDN news when I am away
- Shooger – mostly US, but a great application for coupons and deals
- Yelp – really good for restaurant reviews while in the US
- Facebook – you need to stay connected
- Tweetie 2 – a must have if you use Twitter

This are a few that I use regularly when travelling – if you have others that you recommend, please enter them in the comments section.

Tip #6 – Bring the Right Power Connections

If you plan to work on the airplane there are two power connections that you can leverage. The USB connection that is in the TV (great for charging your phone) and the regular power jack that is connected to your seat.

For MacBook Pro users, remember to bring your regular power cord attachment for the 3-prong, otherwise, your standard power cord won’t work on the airplane.

Those are 6 of my most common travel tips that I would recommend. If you have other travel tips that you would like to share, please feel free to comment.

No related posts.

Since I joined YPG in 2006 (as an employee, been working with the organization since 2001), I sometimes have to remind myself how incredibly lucky I am to be surrounded by high quality people. It is true that at the heart of any great company is people and YPG is not short of talent, which is probably one reason why YPG has been recognized as one of Canada’s Leading Employers.

I am currently looking to hire 2 Senior Managers of Business Development for YellowPages.ca, Canada’s Leading Online Commercial Directory. I need one located in Montreal and one located in either Calgary, Vancouver or Toronto. If you are interested, please check out Yellow Pages Group HR Page and search for Job #1802 if interested in Montreal or #1836 if interested in Calgary/Vancouver or #1954 if interested in Toronto.

Here is a snapshot of some other interesting performance marketing roles.

The Performance Marketing Training Specialist will be part of a team of experts (Performance Marketing Delivery Team) mandated to provide dedicated support to sales representatives in achieving their targets of print and online products, with particular emphasis on Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media. Check out the YPG HR Page and if you are interested in Calgary, search for posting #1811 and if you are interested in Burnaby search for posting #1795

Check out all the positions that are currently being recruited for.

If you have any questions about working with YPG, please feel free to post a comment.

Related posts:

1. 2 Killer Strategies for Local Online Marketing
2. The Weather Network add Local Search and YellowPages.ca adds Weather – A Deeper Look at this Partnership
3. In Canada: Online Buyers Prefer Peer Reviews to Newspapers, Magazines