Darby Sieben -

Coming soon to a Facebook profile near you – your favorite local business in Canada? YellowPages.ca – Canada’s largest online directory has launched their integration of Facebook for customers who want to save and share their favorite businesses by using their link function on Facebook.com. This is a good follow-up story to a blog posting from 2-weeks ago – Can Local Businesses Florish in Social Marketing.

So I did a test this evening and here is how the process works:

Step #1 – Visit YellowPages.ca and do a search query. I happen to look for a dentist in Calgary.

Step #2 – Locate the business of your choice that you want to add and select the “Save and Share”. In this case, I selected my dentist – Optimum Dentistry.

Step #3 – This launches a window where you select how you want to “Save and Share”. In this case, I selected Social Bookmarks and then Selected Facebook.

Step #4 – The listing is added to your facebook profile.

What I like about this service is that it is a simple way to share businesses in Canada with friends and family on facebook. For example, if you are planning a night out – you can add the link to facebook – share it with your friends to view the map and or driving directions for your business. A good example of a IYP leveraging social marketing to promote its customers.

Popularity: 18% [?]

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This entry was posted on Thursday, July 19th, 2007 at 7:47 pm and is filed under Directory and Yellow Pages Advertising, Facebook, Social. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.