Archive for the ‘YouTube’ Category

Which is the Funniest Yellow Pages Group Ad From the Past 4-Years?

Sunday, March 28th, 2010

So last week I was at the Kelsey Conference in San Diego during the brand relaunch for Yellow Pages Group. With our brand relaunch, we also launched a series of funny television commercials. One of the those commercials is emerging as the one that seem to have gotten the most traction in YouTube and even has it own fan page on Facebook. The video I am referring to is the Oily Man video, see below.

Since I started working with Yellow Pages Group in 2006 we have produced (not me specifically, but our communications teams) some pretty funny ads for our Yellow Pages business and our Auto Trader business.

Here are my favorite 3 ads; 1 from our current Yellow Pages Group campaign and 2 ads from previous Auto Trader campaigns. Which one do you think is the funniest ad?


Yellow Pages Group Oily Guy (2010)

Auto Trader Research (2008)

Auto Trader “Big Fatty” (2006)

Want to see more ads. Follow the links below:

Yellow Pages Group Ads on YouTube – 3 ads from 2010
- Cliff Your Ride Promotion on Youtube – user generated from 2010
- AutoTrader Ads on YouTube – 3 ads from 2008

Popularity: 6% [?]

Which Yellow Pages Group Employee Would You Invite For Dinner?

Friday, March 5th, 2010

I am going to have a little fun with this post by displaying some videos of my working colleagues (including myself). Check out the videos and answer this question:

Which Yellow Pages Group Employee Would You Invite For for Dinner?


Tracy Smith speaks about YPGs Search Marketing Solutions Offer

Estee Langis talks about attending SES Toronto

Darby Sieben (myself) being interviewed by Greg Jarboe

Considering this is my blog, I figured I would give myself an extra plug. Here is my interview with Omar Sachedina talking about the Yellow Pages Answers Service.

Popularity: 4% [?]

YellowPages.ca Video Channel Gets Home Page Exposure

Wednesday, February 3rd, 2010

Back in December I posted a preview of the new YellowPages.ca beta site featuring Canada’s largest collection of local business videos. See original post, “A Deeper Look Into Canada’s SMB Video Portal by YellowPages.ca

I am happy to report that a new home page was just launched and now features all the videos from the video channel. On the home page you will see videos targeted towards your latest searches which is great for discovery as well as finding. Here is a screenshot:

New YellowPages.ca Home Page with Local Video Channel

This is pretty cool for local businesses in Canada. Now videos for their businesses will appear on 2 high-traffic websites in Canada. The YellowPages.ca Video Channel and the YellowPages.ca YouTube Video Channel.

Popularity: 5% [?]