Darby Sieben -

Here are some recent videos from some team members at Yellow Pages Group talking about SEO and SEM.

First up, In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn’t represent a coflict of interest vis a vis their print directory. NOTE: this was originally posted on the NVI Blog.

Second, Sean Ballard, product manager who launched Yellow Pages Group’s SES Solutions in February of this year speaks about Acquiso, one of the leading PPC management tools for agencies and clients who manage lots of SEM campaigns.

FInally, this is a repost on my blog, but here is the video for Yellow Pages Group Search Engine Solutions product, featuring our VP of Performance Marketing, Tracy Smith.

Blast From the Past

To prove that SEM and SEO is not a new topic at Yellow Pages Group, here is my interview with Greg Jarboe at SES Toronto back in 2008 explaining why YPG invaded the conference:

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So last week I was at the Kelsey Conference in San Diego during the brand relaunch for Yellow Pages Group. With our brand relaunch, we also launched a series of funny television commercials. One of the those commercials is emerging as the one that seem to have gotten the most traction in YouTube and even has it own fan page on Facebook. The video I am referring to is the Oily Man video, see below.

Since I started working with Yellow Pages Group in 2006 we have produced (not me specifically, but our communications teams) some pretty funny ads for our Yellow Pages business and our Auto Trader business.

Here are my favorite 3 ads; 1 from our current Yellow Pages Group campaign and 2 ads from previous Auto Trader campaigns. Which one do you think is the funniest ad?

Yellow Pages Group Oily Guy (2010)

Auto Trader Research (2008)

Auto Trader “Big Fatty” (2006)

Want to see more ads. Follow the links below:

– Yellow Pages Group Ads on YouTube – 3 ads from 2010
- Cliff Your Ride Promotion on Youtube – user generated from 2010
- AutoTrader Ads on YouTube – 3 ads from 2008

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Last week I had the pleasure of posting screenshots on the new YellowPages.ca iPhone Application launch – check out that post to see those pictures, this week I get the pleasure of posting screenshots on the new YellowPages.ca.

Canada’s Largest Online Directory has just launched its most ambitious release. This release includes some new features that are sure to please users. I will follow this posting up with a more detailed look at the new features, but here are some screenshots and highlights.

Of course the best way to experience this new platform is to check it our yourself at YellowPages.ca.

New YellowPages.ca Home Page

You will notice some new features on the home page. Type-ahead, links to Deals, provided by RedFladDeals.com and new Dining Guide provided by Restaurantica.com.

Deals from RedFlagDeals.com

Dining Guide by Restaurantica.com

New Search Results Page

Here I did a search for Restaurants in Calgary.

On this page, notice a few items. At the top of the screen – towards the right hand side you will notice that I am now logged into YellowPages.ca using my Facebook Account. You will want to do this as this is what is going to allow you to rate and review businesses.

Another neat feature is when you have a listing that has lots of individual listings in a city, for example, big chain restaurants. Here is a search for Restaurants in Toronto and you will notice the listing for Mandarin Restaurant expanded to show me locations.

New Merchant Page With Ratings and Reviews

Here is a search for Monty’s Crab Shack in Calgary.

If you are the first to review this business, select the review this business icon and you will be presented with the following pop-up window:

Finally if you are looking at a listing that does not contain any enhanced content information, YellowPages.ca will suggest other places that are similar that contain enhanced information. Here is a search for Badass Jacks Subs and Wraps in Edmonton.

Focus on Mobile

New YellowPages.ca Mobile section featuring direct access to all the popular device applications such as iPhone, Blackberry, Android and Palm.

The Video Channel continues to get it home page exposure and is fast becoming the source of local video searches in Canada. Check out my original post for YellowPages.ca Video Channel Get Home Page Exposure.

In my opinion, the Online Services team at Yellow Pages Group did a great job pulling this together. From my perspective, always great to working with a team of incredibly talented individuals who can make big projects like this happen. I am proud of their work.

So what do you think?

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