How Critical Are Your Web Stats To Your Online Success?
Monday, October 17th, 2005In today’s marketplace, web site statistics are a very important tool to help us when making decisions about our web site. In case you are unaware, if you have a website on the Internet, there is a good chance that your web server is collecting information on the visitors to your web site. For example, if you called me and told me you visited my site at 4:00pm on a Friday afternoon, I would be able to look into my stats, find that time, and be able to tell you what pages you looked at while visiting my site, how you came to my site, which page you left on and how long you were visiting.
The reality of web site statistics is that almost everything is tracked. The information collected from visitors is truly amazing. However, more importantly than the statistics is how we use them to make business decisions and ultimately more money. (more…)
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